Capabilities

Right Place Media (RPM)is a full-service media strategy and execution company with a focus on maximizing the return on our clients' advertising investment. Our focus is on what we know - media research, strategy, planning, negotiations, schedule maintenance, invoice verification, accurate/timely billing and post performance analysis - with most of our services performed in-house. We employ a dedicated team of experienced media professionals and enjoy an excellent relationship with all of the companies and vendors with whom we do business. RPM currently plans and places all forms of traditional and interactive media nationally and in more than 100 Designated Market Areas.

Traditional Capabilities

Interactive Marketing Capabilities

Philosophy

Based on the decades of media experience of the RPM staff, our philosophy is simple: To invest the client's money as if it were our own - carefully, effectively and efficiently.

Strengths

Background Basics: RPM is the largest national media strategy and execution firm located in Kentucky and we are the only media firm in the state with full subscriptions to all of the major media research outlets, including Arbitron, Nielsen and SQAD. This allows us to fully conduct the necessary research for a comprehensive plan in-house and on time. It also gives us a leg up in negotiating prices for our clients because we know based on hard data what a spot is worth anywhere in the country.

Unique Agency Experience: RPM has a core team of experienced media professionals that employ a wealth of knowledge and experience in all facets of the media industry. Our company brings a totally unique approach to media buying because of our decades of experience working, not only at agencies, but also at television and radio stations, and as a client. Having individuals on staff that have worked "both sides of the desk" provides an expertise and advantage that is uncommon in the industry.

Tough but Fair Negotiations and Value Added Extra Savings: RPM consistently delivers value to its clients. Through tough, but fair, negotiations we create a win-win situation for every party involved. This approach allows us to consistently deliver value- added media schedules for our clients by knowing how and when it's possible to obtain free spots that significantly improve the overall reach, frequency, efficiency and effectiveness of an advertising schedule.

Research and Resources

SmartPlus
Nielsen
Arbitron
Media Market Guide
SQAD
AdVantage
Gale Directories
SRDS Snapshots
MRI
Wordtracker
Google Insights for Search
RPM Customizer Brand Studies
Trade Magazines

 

Recent Blog Entries:
Social Media and Mobile
Usage during Times of Crisis
Read more - RPM-Blog

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