Capabilities

Right Place Media (RPM)is a full-service media strategy and execution company with a focus on maximizing the return on our client's advertising investment. Our focus is on what we know - media research, strategy, planning, negotiations, schedule maintenance, invoice verification, accurate/timely billing and post performance analysis - with most of our services performed in-house. We employ a dedicated team of experienced media professionals and enjoy an excellent relationship with all of the companies and vendors with whom we do business. RPM currently plans and places all forms of traditional and interactive media nationally and in more than 100 Designated Market Areas.

Philosophy

Based on the decades of media experience of the RPM staff, our philosophy is simple: To invest the client's money as if it were our own - carefully, effectively and efficiently.

Strengths

Background Basics: RPM is the largest national media strategy and execution firm located in Kentucky and we are the only media firm in the state with full subscriptions to all of the major media research outlets, including Arbitron, Nielsen and SQAD. This allows us to fully conduct the necessary research for a comprehensive plan in-house and on time. It also gives us a leg up in negotiating prices for our clients because we know based on hard data what a spot is worth anywhere in the country.

Unique Agency Experience: RPM has a core team of experienced media professionals that employ a wealth of knowledge and experience in all facets of the media industry. Our company brings a totally unique approach to media buying because of our decades of experience working, not only at agencies, but also at television and radio stations, and as a client. Having individuals on staff that have worked "both sides of the desk" provides an expertise and advantage that is uncommon in the industry.

Tough but Fair Negotiations and Value Added Extra Savings: RPM consistently delivers value to its clients. Through tough, but fair, negotiations we create a win-win situation for every party involved. This approach allows us to consistently deliver value- added media schedules for our clients by knowing how and when it's possible to obtain free spots that significantly improve the overall reach, frequency, efficiency and effectiveness of an advertising schedule.

Traditional Media Capabilities

Media Planning

International, National, Regional and Local
Fully customized to flow from client's marketing goals and meet client and market needs

Media Buying
Broadcast Television (Network, Regional, Syndicated, Spot)
Cable (Network, Spot)
Radio (Network, Syndicated, Spot)
Newspaper (National, Local)
Magazine (Consumer, Trade, Business, National, Regional, Local)
Out-Of-Home (Bulletins, Posters, Shelters, Buses, Trains, Buildings, Malls and more)
Direct Mail (Shared, Solo)
Direct Response (Television, Radio, Print)
Promotions

Media Consultation
Collateral Material Design and Coordination
Media Strategy Analysis
Sales Impact Analysis
Budget AnalysisCompetitive Expenditure / Share of Voice Analysis
Post-Buy Analysis

Interactive Capabilities

Interactive Campaign Strategy & Development
Search Engine Optimization & Markinging
Portal Relationship Management (i.e. AOL, Yahoo, MSN)
Email Marketing - Newsletter Management
Strategic Partnerships
Affiliate/Affinity/Loyalty Programs
Targeted Branding - Brand-lift Maximization
Customer Relationship Marketing
Online Media Placement and other Traffic Building Programs
ROI Maximization Performance
Tracking and Reporting

Internet Business Model Development
Establish the proper media mix for Internet in relationship to traditional media.
Maximize current & future online/Internet investments
Internet Economic Impact Studies
Implement Internet based market research programs to support all marketing initiatives.

Website Consulting & Design
Strategic Planning
Usability
Customized Database and Web Technology (ecommerce, CRM, communications, etc.)

Research and Resources

SmartPlus
Nielsen
Arbitron
Media Market Guide
SQAD
AdVantage
Gale Directories
SRDS Snapshots
RPM Customizer Brand Studies
Trade Magazines

Current Discussion Topic//
New Blog Format
RPM will soon reintroduce The RedLine with an interactive format. Areas of discussion will include a variety of advertising related topics. The RedLine will also include links to articles important to RPM and their clients.
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